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이충훈 교수님

Choonghun Lee Professor / Research Director

Research interests

• Tourist information search, processing, attitude changes, and decision making
• Service encounter and consumer psychology
• Experimental design methods

Main research method

• Experimental design - Laboratory / Field Experiment

Research Impact



Ph.D., Penn State University
M.S., Penn State University
B.A., Sejong University


• (2011-2012) Assistant professor, Tourism and Events Management, George Mason University
• (2014-2019) Department Head, Department of Hotel & Tourism Management, Sejong University
• (2013-present) Associate professor Department of Hotel & Tourism Management, Sejong University

Major Research Achievements

• Determinants of customer complaint behavior in a restaurant context: The role of culture, price level, and customer loyalty
• Toward understanding consumer processing of negative online word-of-mouth communication:
• The roles of opinion consensus and organizational response strategies
• Personalisation-privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites
• Hotel overbooking: The effect of overcompensation on customers‘ reactions to denied service
• Customer uncertainty dimensions and online information search in the context of hotel booking channel

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